SoFi Crypto, announced by the digital financial services company Tuesday (Nov. 11), lets customers buy, sell and hold crypto such as Bitcoin, Ethereum and Solana. The platform is rolling out in phases and will become available to more members in the weeks ahead.
“Today marks a pivotal moment when banking meets crypto in one app, on a trusted platform, and driven by our core mission to help our members get their money right,” Anthony Noto, CEO of SoFi, said in a news release.
“I believe blockchain technology will fundamentally change EVERY way finance is done throughout the world by making money movement faster, cheaper and safer, while opening new ways for people to borrow better, invest better, spend and save better. It’s critical to give our members a secure and regulated way to step into the future of money.”
According to the release, the platform lets SoFi members purchase crypto with money from their SoFi Money checking or savings accounts without having to transfer funds to a new account. The platform also offers in-app education and guidance for new crypto users.
“SoFi seeks to help members make informed decisions about how crypto fits into their financial lives and risk tolerance,” the release added. “Crypto and other digital assets are not bank deposits, not insured by the FDIC or SIPC, not guaranteed by any bank, and their value can go up or down — sometimes losing all of their value.”
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SoFi’s past digital asset efforts include SoFi Pay, a blockchain‑enabled remittance service. The company hinted at Tuesday’s announcement on its earnings call last month, as well as plans for a SoFi‑branded stablecoin in 2026.
In other digital assets news, PYMNTS wrote earlier this week about the impact of stablecoins on the cross-border payment market. This market is both the “most glaring weak point of traditional finance, and the most natural beachhead for stablecoins,” that report said.
“The encouraging part is that there’s been a real kind of product market fit around payments and stablecoins,” Bryce Jurss, vice president, head of Americas, digital assets at Nuvei, said in an interview with PYMNTS.
“The real opportunity isn’t about chasing the buzzwords, but it’s more about being disciplined, identifying where stablecoins truly outperform a so-called legacy payment system.”
